7-day online course – Pre-accelerator - “Designing and attracting investments in a startup” is focused on obtaining knowledge and its active practical application. The course includes online interactives, broadcasts of key speakers (lectures), with mandatory homework, individual or team work with mentors. The course is suitable for those who are just at the idea stage, as well as for those who already have a business or first sales.
As part of the course you will gain the following skills and knowledge:
• preparation and pitching of a startup sales presentation, i.e. a presentation that may be of interest to an investor
• together with experts, you will work on a startup idea and adjust the business model towards maximum profit or create a completely new profitable startup business model based on your own idea
• practical skills in testing the operation of a business model, as well as forming a startup budget, the basics of business planning
• legal protection and registration of startup business
• building relationships within the framework of joint work on a startup, a gentleman’s agreement, as well as forming a startup team
• basics of startup marketing
• learn about the modern startup market and which of them are the most attractive for investment
• gain an understanding of the stages of startup development and the criteria for assessing the attractiveness of a startup by investors

The final stage of the course is online pitching (presentation) of the startup to investors and Accelerator experts
At the end of the Pre-Accelerator course, all participants receive an EX1P Accelerator Certificate, participants who are recognized as Investors have the opportunity to receive funding to launch a startup.

The 3-months online acceleration program “Start and Development of Innovative Business” is a step-by-step guide to introducing interesting business ideas, innovations (intellectual property objects) into industrial (commercial) circulation in order to profit from their work. This program is focused on obtaining knowledge and its active practical application. The course includes online interactives, broadcasts of key speakers (lectures), with mandatory homework, individual or team work with mentors.
The main task is to test the idea for success and profit, test hypotheses, and based on the results, develop a business and financial model and package it into a business plan for the purpose of independent development or attracting an investor.
One of the most important components of the course is the practical application of the author’s methodology for assessing the success of an innovation (idea) and the further formation of an intellectual business portfolio, developed by Dr. Nataliia Riazanova based on the practical experience of the international patent and legal company SION IP, as well as the successful implementation of intellectual property objects at enterprises in the USA, Germany, Great Britain, and the Russian Federation.

MODULE 1 “What is a startup? Success Criteria"
Topic 1: Innovative start-up project. Success Factors
Topic 2: Life cycle of a start-up project, resources
Topic 3: Modern startup market. Challenges 2024

MODULE 2 “Startup idea. Checking the business model"
Topic 1: Criteria for evaluating a startup idea for success and profitability
Topic 2: Identifying and studying the work of closest competitors. Search work
Topic 3: Creating hypotheses and testing them. Working with focus groups
Topic 4: Analysis of the results of hypothesis testing + the work of closest competitors
Topic 5: Assessing the effectiveness of a startup
Topic 6: Developing a business model and financial model for a startup
Topic 7: Startup financial management
Topic 8: Preparation for the thesis. What is a business plan? Sections of a business plan. Performance criteria
Topic 9: Started working on a business plan. Setting goals

MODULE 3 “Leadership. Startup team"
Topic 1: Interaction in a startup team. Communication component of the project
Topic 2: Startup personality. Leadership
Topic 3: Building relationships with partners and investors. Effective negotiation skills

MODULE 4 “Legal protection of a startup”
Topic 1: Gentlemen's Agreement and its main provisions
Topic 2: Legal registration of business. Country of business registration, features of choosing a jurisdiction
Topic 3: Tax conditions for a startup in the early stages of development
Topic 4: Intellectual property (trademark registration, patenting, know-how, trade secret, copyright, etc.) at what stage and how to formalize everything correctly?
Topic 5: Working with contractors and contractual relations skills
Topic 6: Investment agreement and its components
Topic 7: Grant programs and legal registration of participation in them


MODULE 5 “Startup Marketing, Sales”
Topic 1: Features of marketing promotion of innovative startups
Topic 2: Testing Marketing Ideas
Topic 3: Modern Marketing Channels
Topic 4: Drawing up a plan for marketing campaigns. Budget planning
Topic 5: Effective Selling Skills
Topic 6: Assessing the effectiveness of marketing channels

MODULE 6 “Attracting investments”
Topic 1: Startup presentation. Criteria for a successful presentation. Project pitching
Topic 2: Criteria for investors to evaluate promising startups
Topic 3: What should a startuper know about Due diligence and why is its result so important for making a decision on financing?
Topic 4: Work (revision) on startup presentations.

MODULE 7 Defense of the thesis – startup business plan, project pitching.

The final stage of the course is online pitching (presentation) of the startup to investors and Accelerator experts
Upon completion of this course and the defense of diplomas, all participants receive an EX1P Accelerator Certificate, participants who will be recognized as Investors have the opportunity to receive funding to launch a startup.